What does the name atomos mean?
The word atomos has its roots in ancient Greek and means “indivisible” or “uncuttable”. We wanted a name that reflects heritage and modernity, and we liked the fact that atomos alludes to the world of science and precision. atomos connects every element of your financial needs; creating a connected world that looks after your wealth and financial wellbeing.
Is this just a change of name?
Our new name is supported by a new look and feel. You’ll notice that we have a new typeface and are using a fresher, more modern colour palette and photography suite. How we communicate and the language we use is also changing. Our new tone of voice aims to be simple, understandable, and help cut through some of the complexity often associated with financial services.
What does the rebrand mean for me?
There’s no change service you receive from us, and your named portfolio manager or financial planner will stay the same. Our vision is to lead our industry in providing an exceptional service and experience, and over the coming months we’re launching a number of new initiatives to help you feel even more confident and connected with your money.
“The launch of atomos is more than just a change of name; it’s the start of something exciting for our clients. Bringing to bear the skills of our fantastic people, the best digital tools and our investment expertise means we can achieve our vision of providing an exceptional service and experience, enriching lives well beyond wealth.”
Jonathan Polin,
Chief Executive Officer